Squeeze it is a cold-pressed juice brand specially made to appeal to both kids and their parents. I create the packaging design for Squeeze It new flavours and social media assets for the product launch. The design must be dynamic and vibrant enough to attract new client generation.

I illustrate fruit characters to make the packaging look more fun and friendlier for kids. It can also be used for promotional items. Bright and highly saturated colors do a great job of catching kids and parents attention.